Philips will take over an entire congress floor. Level 2 will be named Philips@TheBlueLevel at the 2023 meeting and will showcase the company's products and services, including a Philips Ultrasound Academy that will feature a learning program led by experts in the field, according to an ESR press release.

Booth visitors will learn about how the vendor's artificial intelligence (AI)-enabled technology automates and accelerates routine and repetitive tasks to generate patient-centric insights from large volumes of data. Specific products to be demonstrated will include Philips' Imaging Orchestrator -- ROCC (Radiology Operations Command Center) and Ultrasound Collaboration Live.

ECR 2023 will be held from 1 to 5 March in Vienna.